Meet Interior Design Expert & HGTV Star Sabrina Soto
During her nearly six-year career at HGTV, renowned interior design and staging expert Sabrina Soto has become one of the network’s brightest stars. And the popular host of shows like Get It Sold and The High/Low Project continues to expand her fan base with her effervescent personality, enterprising approach to design and ability to click with her clients.
“Every morning, I wake up and wonder if I’m dreaming,” exclaims Soto, a Miami-born first generation Cuban-American who credits her success to hard work, passion and a never-give-up attitude. “It’s the best job in the world!”
It should come as no shock that the 35-year-old star has landed a gig that allows her to create stunning spaces that inspire millions around the world. Soto inherited her considerable passion for design from her mother, Maria Soto, who ran a decorating, home staging and party planning business.
“Every weekend we would make crafts,” recalls Soto. “And I would just sit around and watch her put a room together or we would go shopping for clients. I just looked up to her and loved the whole design process. I was never bored in her presence.”
Soto credits her mother with teaching her an invaluable lesson that would lead to her developing an uncanny knack for designing breathtaking spaces, even on a limited budget.
“My mom always told me that no matter how much money you have, you can still create a beautiful space and be proud of where you live” divulges Soto, who has been featured in Time, USA Today, In Style and The New York Post. “And she would show me ways to have a beautiful home and atmosphere without breaking the bank.”
Surprisingly, Soto didn’t immediately pursue a career in the industry, despite taking design classes at the University of California, Los Angeles.
“I just never thought I could really make a business out of decorating,” admits Soto. “So I kind of did it on the side while I was working in real estate and marketing.”
Soto would eventually land television hosting roles for the likes of MTV and The Learning Channel, before finding her dream job on Craigslist.
“I saw this posting where they were looking for someone with television and real estate experience,” remembers Soto. “While meeting with the owner of the production company, I told him that I was also a designer and did staging work. He flipped because he was looking for a host for Get It Sold. One thing led to another and they cast me!”
In no time, Soto saw her popularity rise at HGTV. But after six seasons on the show, she knew it was time to let people see her true colors.
“If I painted one more room beige, I was going to die,” proclaims Soto, Target’s style expert for home—a role that gives her the opportunity to curate the company’s lines, put rooms together and make recommendations. “I love using bold colors on the walls in a room or through the accessories. I really love using different colors in unexpected ways!”
Along with allowing her to demonstrate her creativity through a variety of design styles, Soto’s latest show—The High Low Project—lets her work with unlimited and limited budgets in the same episode.
“I love being able to do a very high-end design and then recreate it for the budget the homeowners have,” says Soto, who believes the initial client consultation is the key to creating a perfect space, especially since they tend to contradict themselves with what they want and don’t want. “Sometimes I take a $30,000 room and turn it into a $3,000 room. To show people it’s completely doable with such a small budget—even if they get inspired by one project or one piece of the room—is wonderful!”
So what’s next for Soto? The release of her first book, Sabrina Soto Home Design: A Layer-by-Layer Approach to Turning Your Ideas into the Home of Your Dreams, in May.
“It basically takes the guesswork out of the process,” explains Soto, who had a LEED-accredited designation from the U.S. Green Building Council—one of only about 6,900 accredited interior designers worldwide. “Each chapter is a different layer and you just go through the process of how to put together a beautiful space.”
It’s just the latest chapter in the inspiring life of a design superstar living the dream while helping people around the world create their own dream homes.
Soto’s Renovation Recommendation
If you’re looking to redecorate or redesign a living space, Soto says it’s important to avoid rushing the process:
“Even though design shows are 22 minutes long, it takes a lot more planning than that,” declares Soto. “Sometimes when you rush to get it done, you make mistakes. And you spend more money than you have to. With patience comes good design and great deals!”
For more about Sabrina Soto, visit www.SabrinaSoto.com.
Tom Castañeda is a creative writer, blogger, and award-winning broadcast journalist who has worked at Architectural Digest, In Touch Weekly, and Latina – a fashion, beauty, and lifestyle magazine for today’s bi-cultural Latina woman. Throughout his career in publishing, Tom has planned and executed numerous celebrity, fashion, and beauty programs throughout the country, including fashion shows, and shopping events for brands like Bloomingdale’s, Chanel, Mikimoto, David Yurman, Givenchy, Armani Fragrances, Macy’s, Southpole Collection, and more. Additionally, Tom has drawn on his strong journalism background to create various print, online, and video reports on various subjects, including fashion and beauty.