Hair and Makeup – From Daytime to Event Time

Andrew Ashton - La Posh Salon

Andrew Ashton - La Posh Salon

The holiday season is upon us again and parties, planning and cooking are all on the agenda. We get so busy that we tend to stick to our daily hair and makeup regimen simply because we’re short on time. Let this be the time of year that you allow yourself to try something different and experiment with new looks for holiday functions. Don’t allow the stress that comes along with the holidays add up – have some fun with your style! There are a variety of looks in hair and makeup that can be perfect for a get-together and easier than you think. Many of the events we attend are more formal and therefore our look needs to transition from daytime to evening. This can be simple and stress-free if you plan ahead. For example, if you wear your hair straight on most days, add volume and waves as this is a popular look for the coming season. Big hair is back! Incorporating those waves involves using a big-barrel curling iron or hot rollers. And, for those on-the-go ladies, you don’t even have to wash your hair that evening as the natural oils and products from that morning will give curls more bounce and make them last longer. Also, don’t be afraid to pull out that teasing comb and add some volume to the crown to create additional height. Tease into the first inch of you roots and then smooth the section in front of it to cover the teasing. If you have finer hair and teasing doesn’t always stay, spray the teased area with a bit of hairspray, then smooth over. The key with teasing is not to overdo it.

Andrew Ashton - La Posh Salon - Ad

As far as make-up for a holiday evening goes, play up your eyes by adding a bit more shadow. If you prefer a more natural or nude look on the eyes, play up the lips by adding a pop of color. Choose a deep berry or red shade for a more dramatic evening look. Don’t be afraid of color, this is the time of year to stand out and find colors to compliment your skin tones. For more tips on new holiday styles or to transition your look from day to evening, schedule an appointment with one of our many talented stylists and makeup artists. Wishing all of you an enjoyable and happy holiday season and hope to see you at La Posh Salon soon! 727-726-1600.

Buzz Stop – In and Around Tampa Bay

Buzz Stop - 2011-12

Another year is coming to an end! It’s that time once again to eat, drink and be merry with lots of things to do while buzzing in and around Tampa Bay. A traditional holiday season must, The Nutcracker, will again take center stage at Carol Morsani Hall at David A. Straz Jr. Center for the Performing Arts from December 16th thru the 18th. This classic holiday favorite will have international guest artists performing with the awardwinning dancers of Next Generation Ballet. Visit: www.StrazCenter.org

Keeping in the spirit of the season, experience an old-fashioned Victorian Christmas Stroll of the former 1891 Tampa Bay Hotel with its Grand Hallway, 14 exhibit rooms and other decorated areas. This year’s theme includes whimsical teacups, antique toys and ringing bells with costumed carolers singing from Charles Dickens’ A Christmas Carol along for the visit. This runs from December 1st to 23rd, 10:00 am to 8:00 pm daily. Proceeds fund museum restoration and preservation projects. Visit: www.PlantMuseum.com

On December 18th, offer your support to the Interbay-Glover YMCA’s Great Amazing Race. Teams of two will race around a 1-mile cross country course that includes games, relays, obstacle courses and more. Visit: www.GreatAmazingRace.com

Lisa Casalino’s 2nd Annual Caroling in the Park is scheduled for December 19th to celebrate the holiday cheer through song at Hyde Park Village from 6:30 pm to 8:30 pm. Visit: www.LisaCasalino.com

The Holiday Lighted Boat Parade can be viewed from Channelside, the SS American Victory Ship, Davis Islands, Harbor Island and the Convention Center on December 23rd at 6:30 pm. Decorated boats bring holiday cheer as they sale around Davis Island, Harbor Island and through Garrison Channel.

Ring in the New Year at The Rooftop Eve party on December 31st at Timpano’s Italian Chop House. There will be a number of luxury amenities including private cabanas, engraved metal tickets, live models and live music. Visit: www.TimpanoChopHouse.net

The 142nd Ringling Brothers & Barnum and Bailey Circus’ “Greatest Show on Earth” will be rolling into town on January 4th thru 8th at the St. Pete Times Forum. This year’s theme is Dragons in honor of The Year of the Dragon and uses a mix of renowned spiritual and real life legends with superhuman stunts, the world-famous clown alley and lots of animals. Visit: www.Ringling.com

Panache Vue’ Magazine is proud to offer our support to these events. This is just a tease of what’s happening around Tampa Bay… visit PanacheVue.com to get more event information. And in case we’ve missed something, email us at events@PanacheVue.com.

We hope to see you soon!


Karyn Anjali

Karyn Anjali

Karyn Anjali is a published author and Tampa Bay’s resident socialite spends time out and about attending events and supporting charities. A successful business owner of a custom jewelry line, Karysma, and a Real Estate Broker, writing remains a preferred hobby.

Born in Trinidad, and having lived in Toronto, London, Miami and Vancouver prior to moving here 9 years ago, she enjoys the small town feel within a large city with daily dynamic things happening. She has an MBA and a BA in Communication Arts.

To the Max – Meet Iconic Artist Peter Max

Peter Max - Panache Vue Magazine

Peter Max

Peter Max may be 74-years-old, but the internationally renowned artist isn’t showing any signs of slowing down his brightly hued career, which spans a remarkable six decades.

“It comes from being very prolific and having a tremendous desire to work,” declares Max, who was born in Berlin in 1937 and lived all over the world with his parents before settling in New York in 1953. “I have this tremendous will to paint. And, it intensifi es as I come up the elevator to my studio. My heart starts pounding knowing I’m going to be at the canvas.”

There’s no denying Max’s pop culture influence. After all, his expressive works of art have become an integral part of the fabric of modern American culture with their stunning imagery and vibrant colors.

“It’s just something I love,” professes the internationally acclaimed master of pop art known for his Cosmic ‘60s style of painting. “I have a knack for putting different color combinations together in a million different ways. That’s why I have been able to create so many different beautiful posters.”

Along with painting Lady Liberty each year since the country’s bicentennial, Max has received numerous important commissions, including the creation of the nation’s first “Preserve the Environment” postage stamp and 235 border murals at entry points to Canada and Mexico. His work has even appeared on a Continental Airlines Boeing 777.

“It’s mind-boggling,” admits Max, who has served as the official artist of the 2006 U.S. Winter Olympic Team, the Super Bowl, the World Cup, the Grammy Awards, the U.S. Open, the Indy 500, the NYC Marathon and the Kentucky Derby. “I never dreamt my life would be like this. I love it all—every second of it.”

It’s hard to believe Max didn’t initially plan on becoming an art superstar. He actually wanted to study the stars. After meeting an astronomer during his early childhood summers in Tibet, Max became fascinated with all things celestial.

“We’d sit in the garden and look at these astronomy books and he’d say, ‘Have you ever seen all these stars and planets?’” recalls Max. “I just became so unbelievably interested in the universe. It just fascinated my complete being—my soul, my heart. And for all my life, I desperately wanted to become an astronomer.”

But the stars would align differently for Max, who had even taken several math and science courses to prepare for a career in science. After graduating from Brooklyn’s Lafayette High School, he was persuaded to take summer classes at Manhattan’s Art Students League of New York, where Norman Rockwell had studied.

“I got the bug and I begged my mother if I could stay in art school for the rest of the year,” remembers Max, who had taken already proven to be a budding artist after studying drawing and painting while living in places like China and Israel. “She convinced my father to let me continue studying art, despite his fears that I’d be a starving artist.”

Peter Max - Panache Vue Magazine - Paintings

Max wouldn’t go hungry. He’s open a small arts studio in Manhattan after seven years studying fi gure drawing and composition under noted painter, illustrator and muralist Frank J. Reilly; and he’d combined his love of astronomy and passion for art to create his famed Cosmic ‘60s style and launch a highly successful poster business.

“I had a printer who loved my work and allowed me to print a couple of posters and I gave him a couple of paintings ‘cause I had no money to pay him,” says Max, who has created more than 1,000 posters over the last 40 years. “He helped me sell the posters, which became hugely popular all over the world and led to a lucrative licensing career.”

Max’s art was licensed by 72 corporations and made him a household name. His rising star status led to an eight-page cover story in Life magazine, as well as appearances on the Tonight Show with Johnny Carson and the Ed Sullivan Show. Since then he’s seen his work featured at more than 100 international museums and galleries and created works of art for six U. S. presidents, including Jimmy Carter, Ronald Reagan, George Bush and Bill Clinton.

“In the beginning, I just couldn’t believe all the attention. It’s still pretty unbelievable,” exclaims Max. “With some of them, I’m on a phone-call basis. I’m really blessed to know such amazing people.”

Max is currently preparing for two high profi le museum shows and the completion of a highly anticipated book.

“It has about 45 stories in it, all short stories about my life—from living in China to standing in front of an empty canvas,” explains Max. “All beautiful stories.” So where does the iconic artist see himself next?

“Hopefully just where I am now; it’s a great place,” recognizes Max. “I love where I am, I love what I’m doing and every day is different. It’s a wonderful rollercoaster!”

One that doesn’t seem to show signs of decelerating as long as he’s standing in front of a canvas with paintbrush in hand.

A Display of Peter Max’s Works in Tampa Bay A collection of Peter Max’s paintings—including portraits and album covers he designed for country superstar Taylor Swift—will be exhibited and available for acquisition at Safety Harbor’s Syd Entel Galleries. The special retrospective will begin with previews on Saturday, January 14, 2012 and conclude with special appearances by Max on Saturday, January 21 and Sunday, January 22, 2012.

For more information, visit www.SydEntelGalleries.com or call
(727) 725-1808 RSVPs are kindly requested.


Tom Castañeda

Tom Castañeda

Tom Castañeda is a creative writer, blogger, and award-winning broadcast journalist who has worked at Architectural Digest, In Touch Weekly, and Latina – a fashion, beauty, and lifestyle magazine for today’s bi-cultural Latina woman. Throughout his career in publishing, Tom has planned and executed numerous celebrity, fashion, and beauty programs throughout the country, including fashion shows, and shopping events for brands like Bloomingdale’s, Chanel, Mikimoto, David Yurman, Givenchy, Armani Fragrances, Macy’s, Southpole Collection, and more. Additionally, Tom has drawn on his strong journalism background to create various print, online, and video reports on various subjects, including fashion and beauty.

The Midas Touch

Matthew and Jori Zarra

Matthew and Jori Zarra

When it comes to water, how does someone go about choosing the right water treatment company for their family, home and business? Our options are plentiful but can also be very confusing for the consumer. Florida Water Treatment is the answer!

Florida Water Treatment and its President, Matthew Zarra is a family owned and operated business serving the Tampa Bay area since 1951. Florida Water Treatment was originally established by Matt’s father-in-law, Herb Bloom. Matt took over the company in 2004 when Herb was nearing retirement and contemplating selling the well established water treatment business, located in Dunedin on Main Street.

Although Matt had no previous experience in the water treatment industry, he did have great success in sales as a top producer with a very large pharmaceutical company; he holds an MBA and has the Midas touch when it comes to building longterm relationships with his customers.

Matt is the driving force behind Florida Water Treatment. He is the sales force, runs the day-to-day operations, and a Certifi ed Water Specialist after having learned everything about the business from his father-in-law. Herb taught Matt everything from the ground up, Matt had to learn every aspect of the business from delivering salt, servicing equipment and installing equipment.

Matt and Florida Water Treatment continue to offer the best customer service in the water treatment industry. The equipment is designed to handle the harsh water of the West Coast of Florida. The water here is consistently some of the hardest and most heavily chlorinated in the United States.

Florida Water Treatment employees no sales personal which means no pushy, high pressure scare tactics, or long in-home demonstrations. You will get one of the owners of the company or a factory trained service technician to help you size the right water treatment equipment for your home. Their equipment is custom built for your homes water. This means the equipment will have a long life and give your family the quality water you expect. At Florida Water Treatment their goal remains that following every sale service is provided second-to-none. Their pricing is half the price of the majority of water treatment companies out there. Florida Water Treatment is an OEM. They build all of their own equipment; this gives them the ability to use only the highest quality products to treat the water at the home it is being installed at, and the flexibility to build a variety of different water treatment units. No two homes water is a like.

Matt along with his wife Jori continues the family legacy that Jori’s dad started in the water treatment business. Their goal is to continue to build Florida Water Treatment as the dominant water treatment brand in the Bay area, and making it a household name, building upon their reputation as the most trusted name in the water treatment industry. Florida Water Treatment services Pinellas, Pasco, Hillsborough, Polk, Citrus and Hernando counties. They have won the Angie’s List Super Service award for the last two years; they are a proud member of the Better Business Bureau with an A+ rating for WQA (Water Quality Association); a Pentair residential fi ltration platinum dealer and a GE platinum dealer. They also contribute to many local organizations; Jori is also a member of the Clearwater/Dunedin Junior League.

Having both grown up in Dunedin, Matt and Jori, along with their two kids, furry kids, Bailey and Zane who are also the offi cial greeters at the offi ces of Florida Water Treatment, love the outdoors and the water. They enjoy all types of water sports, boating, fi shing, wakeboarding, skiing and anything else having to do with water! They also spend a lot of time with family and friends and love going in search of new restaurants.

Matt’s success comes from two of the most infl uential people in his life. He learned a very strong work ethic at a young age from his dad who has successfully run a small business for over 30 years. His dad instilled the values and morals that Matt uses every day to run his own business now. His huge success in the water treatment industry he owes to his father-in-law, Herb for teaching him the right way is the only way. This is a company people love to do business with.

Panache People to Know – Changing Perceptions at Forty

It is a known fact that beauty and age have a complicated relationship. More and more in our youth-driven entertainment world, certain age markers signify the locking shut of the door to society’s access to acceptable beauty. Every now and then, though, someone busts the door down. Standing in the open doorway with sledgehammer in hand is Karyn Anjali. Though her primary career lies in real estate, it is in the area of fitness that Karyn Anjali Mathura Glubis is making her presence known these days.

Karyn Anjali - Photo: Smooth Photography

Karyn Anjali - Photo: Smooth Photography

Coming from a background and story that sent a slew of conflicting messages regarding female fitness, Karyn Anjali fought through a number of trials to come to a place of self-actualization that let her release her inner beauty. A divorce and a period of caring for her illness-stricken mother left Karyn Anjali little focused on personal improvement.

She has moved beyond her difficulties to build a successful real estate career in the Tampa Bay area. She has also authored two books: “The Treasure Hunt, Trinidad’s Magnificent Seven”, a children’s book about a scavenger-type hunt through Trinidad’s historic landmarks, and “Trinidad Transcending Time 150 Years After Cazabon’s 1857 Album of Trinidad”, a book combining 1857 Trinidadian paintings with modern photography to celebrate the Caribbean island’s historic beauty. Topping it off, she runs several other companies, including Karysma Custom Jewelry and Smart Way 2 Date.

This all is already a larger resume than most people can list. But it was in the realization that life just might begin at 40 that turned Karyn Anjali towards competing in the NPC Bikini Competition at the 2011 Southeastern USA Bodybuilding, Fitness & Figure Championships. Losing more than 30 pounds, she struck a shimmering, confident pose in her golden-earth tone 2 piece. Although she still did not place, this first step was only the beginning. The experience has emboldened Karyn Anjali, and she plans to compete next in the Sheru Classic in September of 2012.

Karyn Anjali - Photo: Jonathan R. Photography

Photos: Jonathan R. Photography

Karyn Anjali’s experience both with her East Indian culture and mother’s loss to cancer led her to altering her diet, specifically with the focus on foods containing turmeric, known to hinder the growth of cancer cells. She recently alluded to this in a comment made on her Facebook, stating that “Hinduism is less … a religion and more of a culture. It is a cast, deep, ancient, inexhaustible, timeless and yet everadapting reservoir of wisdom…” She has been returning to that culture as a partial source of her new focus on personal wellness.

Her coach, Bradley McNeff of Relentless Nutrition states “I’ve never seen a woman so determined to be selfless in her quest to get fit with a purpose and direction.” Other than an altered East Indian diet low in sodium, developed by Saravana Pat Bhava, owner of TUN-DU-REE Restaurant in Tampa, and Lean Rescue fat burners from Nutec Performance Labs, Karyn Anjali’s journey has been all natural.

In her own bio she states “My life hasn’t been difficult nor has it been easy but my story is written in my blood and sweat with SOUL behind it.” That soul is an inspiration to other women, especially in the small business world and East Indian communities. With daughter Justine always close by, this single mother, author, entrepreneur, and now fitness competitor, is aiming to set new standards, as opposed to being set by them.

What Will You Be Doing on The Biggest Night of The Year?

Celebrate the New Year South Tampa Style!

It’s December the holiday season is in full swing, Holiday celebrations abound. Though if you’re like me you are wondering where the year has gone, and already thinking about how to ring in the New Year. Well, I decided to do the leg work for you coming up with some great options for you whether you are staying at home, or hitting the town.

Byblos Cafe a unique S Tampa destination offers authentic Lebanese Cuisine. Live Belly dancers entertain the crowd at two seatings 4:00 PM – 7:00 PM and 9:00 PM – 1:00 AM the later will offer 1 appetizer per couple, an entrée, a dessert, a bottle of wine, champagne toast, party favors at midnight for $65.00 ea. Reservations are required and are made by calling 813-805-7977.

Ciro’s Speakeasy and Supper Club, S. Tampa’s hideaway opens it’s door on NYE from 6:00 PM – 3:00 AM. Three options will be available. Each will receive a complimentary cocktail upon arrival, (starting @ $25.00) champagne toast @ midnight, party favors and Guest DJ. For the $55.00 ticket you will receive passed hors d’ oeuvres, and first selection of exclusive seating in one of their booths. 3rd tier ($65.00), additionally includes an open bar from 8:00 PM -11:00 PM. Ticket prices do not include tax or gratuity. Ciro’s is located at 2109 Bayshore Blvd., Tampa. Valet parking is onsite and reservations are required. 813-251-0022

717 South one of Soho’s Trendiest Night Spots & fine dinning facility features a fusion menu from the Pacific rim and Italy. Located at 717 S. Howard Ave the restaurant will offer a choice of Soup or Salad, Appetizer, Entree and Dessert for $75.00 per person. Reservations are requested by calling 813.250.1661 or online @ 717south.com

The Rooftop Party in Hyde Park is another great way to celebrate New Year’s Eve. From 9pm – 2 am. The Rooftop Eve will feature a variety of complimentary hors d’ oeuvres and champagne. An open air cigar lounge, & the sounds from DJ Papi. Tickets should be purchased in advance @ http://www.therooftopeve.com/#!tickets

Consider The Fox Jazz Club if you are looking for a sultry feel for the evening. The venue offers a night club and a back den area each featuring live music. A 4 course dinner for 2 with champagne toast, and party favors is $170.00 per couple, reservation required, dinner will be served from 7:30 to 10:30 PM. If you want to join the party walk -ins are welcome at the door $50.00 which includes a toast at midnight and party favors. Call for resevations @ 813.639.0400

Entertaining at home with family and friends is always a great option especially if you have little ones. The tips below will help you throw your NYE bash, and create the perfect atmosphere for your soiree. The party should start a few hours before midnight; around 9:30 or 10:00 pm.

A cocktail party, with a New Year’s theme, is meant for mingling, and nibbling on delicious bites of food. Don’t bother with a full bar, do just sparkling wine, or arrange the ingredients for three or four cocktails out on the table along with shakers so guests can create their own drinks. Hang a few white paper lanterns to give your space a festive. Mirrors make very festive trays and with the addition of a few tea lights will make the serving table twinkle all night long.


Linda Baldwin

Linda Baldwin

Linda Baldwin, is a Credentialed Diet & Nutrition Expert and a Professional Catering Executive (CPCE) whose skills have been honed by 25 years in the catering, restaurant, and event production industry. She is know as local foodie, ultra healthy prepared foods specialist, educator – columnist and creator of Amore and Amore To-Go a lifestyle company, based in South Tampa since 2006. She leads a team of professionals that include chefs, and educators in the field of health and wellness.

Santa Baby

I found myself a bit frustrated when a local radio station began playing Christmas music before the Thanksgiving holiday. I mentioned to my wife how crazy I thought this was. She, of course, corrected my mistake by indicating how short the Christmas season truly is. She was correct yet again. Shortly thereafter I awoke from my Thanksgiving dinner and began to embrace the holiday. All that is left now is the shopping!

Chris Warren - Article - Santa Baby - Elder Automotive Group

In my 25+ years in the automotive industry I have seen many folks purchase new cars for Christmas gifts. My first was in 1985 when I was sneaking through a gate on Bayshore Boulevard late on Christmas eve with a shiny new car and a huge red bow. It was very cool. The sad truth is, especially now, many of us are not able to consider a gift such as a new car. There are many other items available for the car lovers in your life however so do not despair.

Most auto manufacturers offer accessories which can spice up your ride for the New Year. These accessories are specifically made to fit your vehicle. Some options require may require installation, painting or both. There are also a myriad of non-factory options available as well. There are many electronic items such as radios, navigation, Bluetooth, etc. which can be purchased and installed by your local dealer. But perhaps the greatest gift might be a service gift card or gift certificate from your dealer. These can be used for most anything the dealer offers from oil changes, annual services to full detailing services.

All of us with the Elder Automotive Group in Tampa wish all of you the happiest of holiday seasons with your families. We wish you peace and prosperity in 2012. Elder Ford of Tampa, Jaguar / Fisker of Tampa, Tampa Mitsubishi and Saab of Tampa are all collecting sporting goods for needy children through Replay Tampa Bay so please stop in with whatever you have or can give. We also are available for all of your shopping needs for the car lovers in your family. Happy Holidays!


Chris Warren

Chris Warren

Chris Warren – GM of Saab & Mitsubishi of Tampa, A division of The Elder Auto Group / 813-579-2309
11608 N. Florida Avenue Tampa
CWarren@elderautogroup.com www.ElderAutoGroup.com

Winter Blues – Lighten Up in This Season’s Haute Hue: Cobalt

Paris Fashion Week - Elie Saab - Haute Couture

Paris Fashion Week - Elie Saab - Haute Couture

There’s no denying the power of winter on our psyches. The shorter days and cooler nights can lead to a lack of motivation, lower energy levels and even a mild case of depression. But there’s one surefi re way to fight the winter doldrums… Infuse your wardrobe of the season’s usual suspects in browns, blacks and grays with the of the moment color: cobalt blue. After all, it’s a shade that not only adds just the right amount of light to those dark-too-soon days, but looks fi erce on any skin tone.

This season, designers like Zac Posen, Jil Sander and Nicole Miller aren’t afraid to show they’re crazy for cobalt! During this year’s fall/winter runway shows, they featured the oh-so-complimentary color on everything from sweaters and jackets to pants and dresses.

It’s really the go-to color for day or night. A cobalt blue dress is seriously stylish for a night out on the town; a pair of pants in that shade paired with a casual top give you a fun, yet simple day look.

So if you’re ready to lift your spirits during the dark days of winter, here are some ways to brighten up your style with this season’s vibrant hue:

POP GOES THE WORLD
There’s no reason to take the cobalt craze to the extreme. Simply adding a single piece in the icy-hot shade—like a sweater or pants—will not only provide a nice contrast to a basic black outfi t, but will give it just enough pop to help you stand out in the crowd.

BLOCK PARTY
It’s easy to combine this season’s haute hue with this year’s bold color-blocking trend, which requires incorporating multiple hues in an outfi t or a single garment. So whether you’re layering different shades of blue or a combination of jewel tones into your overall look, there’s no doubt you’ll add some visual punch to your appearance and be the belle of the (color) block. Just remember to limit yourself to a maximum of three shades to avoid looking like Rainbow Brite.

GRAPHIC DESIGN
From striking tribal designs to charming fl oral patterns, graphic prints are all the rage this season, especially when soused with a splash of cobalt blue. One look at Alberta Ferretti’s black, white and blue abstract print beadeddress proves it’s worth going bold!

2. Milan Fashion Week – Alberta Ferretti, 3. Milan Fashion Week – Jil Sander, 3. Paris Fashion Week – Gareth Pugh

So whether you dress in head-to-toe cobalt or incorporate splashes of the energetic shade into your wardrobe through color-blocking, picture-perfect print pieces or brilliant accessories, banishing the winter blues has never been easier. And, you’ll look stunning doing it!


Tom Castañeda

Tom Castañeda

Tom Castañeda is a creative writer, blogger, and award-winning broadcast journalist who has worked at Architectural Digest, In Touch Weekly, and Latina – a fashion, beauty, and lifestyle magazine for today’s bi-cultural Latina woman. Throughout his career in publishing, Tom has planned and executed numerous celebrity, fashion, and beauty programs throughout the country, including fashion shows, and shopping events for brands like Bloomingdale’s, Chanel, Mikimoto, David Yurman, Givenchy, Armani Fragrances, Macy’s, Southpole Collection, and more. Additionally, Tom has drawn on his strong journalism background to create various print, online, and video reports on various subjects, including fashion and beauty.

Is It Time To Service Your Water Treatment System?

Matthew and Jori Zarra

Matthew and Jori Zarra

Have you noticed that your water bills have been increasing and cannot figure out why? Do you experience low water pressure at times? Does your softener seem to be going through more salt than normal? If you answered yes to any of these questions you have a problem with your water softener. Water softeners like any other appliance have seals, motors, and timers that may go bad over time. The extreme hardness and high amounts of chlorine in our water tends to break down water softeners very quickly. The good news is that most of these problems can be fixed with a simple service call. The majority of water softeners are built using the one size fits all approach and are not designed to handle the harsh water conditions we encounter in the Tampa Bay area.

With the tough water restrictions now in place it is important that your water softener is running effectively and efficient. Depending on the system you have will determine how often it will regenerate (go through it’s cleaning cycle using salt or potassium). In today’s market there are generally two types of systems available – a time clock or metered system. A time clock valve is usually on a day clock and it set to regenerate on certain days of the week regardless if it needs to or not. These valves if not set properly can waste a large amount of water backwashing, use a lot of salt, and put needless wear and tear on the softener shortening its life. A metered valve regenerates based on your water usage, it is set to a certain amount of gallons (example-every 1200 gallons). This only allows the softener to regenerate when needed based on the water being used in the home. A metered water softener is very efficient, typically uses less salt, and does not put as much wear and tear on the unit from unnecessary regenerations.

Water softeners today need maintenance like any other appliance, they have many parts that need to be cleaned and calibrated to maintain their effectiveness. At Florida Water Treatment we service all makes and models of water softeners. Call today to schedule your annual maintenance and ask about our service special for Panache Vue’ Magazine readers.

Florida Water treatment has been providing customized water treatment solutions since 1951 at wholesale prices. Our water softeners are custom built to meet the needs of your water; FWT does not offer the “one size fi ts all approach of all National Brands.” To schedule a free water analysis call Florida Water Treatment at 727-736-2747 or visit us on the web @ www.flawatertreatment.com for all of your water treatment needs.

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