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Honest, Current, Visionary

September 19, 2012 By 1,106 Comments
Jennifer and Kevin Richards

Jennifer and Kevin Richards

Location, location, location is the cardinal rule of real estate, but in today’s tricky market, location, timing and talent are what define this successful real estate team. Kevin and Jennifer Richards are the visionaries behind Homefront Realty.

They met in 1991 in St. Louis, MO. and married in 2004. Both sharing a common interest in real estate, they decided to purchase a few apartment buildings as investment properties. Using their knowledge from maintaining these buildings, they then decided to purchase and renovate a house in need of some TLC…and the rest, as they say, is history.

The satisfaction of transforming a run-down property into a home that a new family would love and grow in was extremely motivating.
They decided to quit their jobs in 1995 and went full time into real estate as investors.

Kevin and Jennifer would purchase the worst house on a street. They invested time and money and applied some good old fashioned elbow grease. Hearing gratitude and appreciation from so many neighbors while they were renovating these homes, made it even more rewarding. They knew they were making a difference in the community. They have bought and sold countless houses over the years.

When Kevin’s Dad learned he had lung cancer, this prompted them to sell everything and settle in Dunedin Florida in 2001.

During the major decline in the housing market, they saw a lot of their colleagues getting out of the profession. Knowing only the strongest and experienced realtors remained, they saw this as an opportunity to recruit them to their team by starting their own real estate brokerage firm. Homefront Realty is now a thriving local business currently offering professional agents multiple revenue options.

Homefront Realty offers realtors something that is unheard of with other brokerages… In addition to extensive training and warm leads for all “traditional” real estate, they have an in house bank negotiation company dedicated to handling all the time consuming bank contacts for their short sale listings.

There’s no charge to the agent or their clients for this service. Agents receive their FULL commission. This means the brokerage will handle all the “dirty work” and agents don’t have to be afraid of accepting short sale listings any longer. Kevin and Jennifer don’t want their agents bogged down on the phones with banks when they could be out building their own personal businesses.

Kevin and Jennifer “get transactions closed and help clients in a most beneficial way.” Clients appreciate the fact that they never give up and successfully tackle even the most challenging situations. Another philosophy followed by Kevin and Jennifer is that they always place the homeowners’ and agents’ best interest ahead of their own. They truly care about the individuals they serve and leaving a positive impact on the community. Homefront Realty strives to keep on the cutting edge of technology and a number one priority is to keep up with the constant changes that occur in the real estate industry. They fight for their clients and realtors when they get in to a challenging situation.

One story from Kevin and Jennifer that seemed to sum things up was a situation regarding an abandoned house in terrible condition in their neighborhood. Kevin contacted the owner and she said she fell behind on payments not knowing what to do. The bank would not work with her. Their in-house company ended up negotiating a complete satisfaction with her lender allowing them to sell it at today’s market value. Within 1 month they were able to sell the house to a person that fixed it up to be one of the nicest houses on the street.

The result; The homeowner avoided having a foreclosure on her credit and the potential for the bank to pursue her for any amount in the future. The person that purchased the house got a great deal on a fixer upper.

All realtors received their full commission.The community now has a beautiful home in their subdivision with a tax paying citizen maintaining it. This helps increase property values for the neighborhood.

When Kevin and Jennifer have some down time, they spend their time with friends in their Dunedin community. They found a lot of great friends in their neighborhood, sharing common interests. “Our friends have pretty much been our family over the years.”

Jennifer enjoys everything about cooking, and Kevin…well…likes everything about eating her cooking.
Kevin’s also likes playing music and collecting / restoring pinball games.

Kevin and Jennifer owe their success to the people they’ve surrounded themselves with: their outstanding staff. We also owe a good amount of gratitude to our happy home sellers, buyers & attorneys for their continued referrals.

You can hear some of their testimonials on their YouTube channel.. www.YouTube.com/HomefrontRealty

For additional information, go to www.HomfrontRealty.net or call 727-641-4444. The office is located at 29901 US Highway 19 North in Clearwater.

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